I'd like to change the title to "jokes to play on BMI Management and Marketing Department", so to these guests:
Give them an appreciation present of 4 gift vouchers for a free upgrade to luxury jacuzzi suite with any booking at a UK Travelodge (with some small print noting that Travelodges near EDI, MAN, EMA, LHW and BRU will provide a free 'breakfast in the bag' as an alternative to the upgrade).