It really is a hassle, especially for business travellers. A typical problem I deal with week in and week out is the DFW-New York route. Last minute fare: $1,418.60 for the non-stop.

As a result, we frequently end up putting even senior, high-paid executives on cheaper connecting flights with US, NW etc. via Charlotte, Memphis, Washington Reagan, etc. It's really crazy. And forget about making last minute schedule changes to accommodate an unexpected meeting.

Our colleagues in New York hate flying down here because of the cost, as well. They can fly to L.A. for half the price.