Disclaimer: I have never flown Jet Blue.

That seems pretty skimpy. Most major airline rewards card practically give everyone a free ticket upfront - every one I've picked up in the past 2 years or so has included at least 20,000 miles (typically more than enough for a short-haul ticket, and 80% of a "normal" domestic ticket), plus sometimes upgrade certs, upfront EQM's, and in some cases even a waived annual fee.

What am I missing? Since all of these cards tend to mirror what the competition does, I don't doubt that I'm missing something. But from reading the basics on that link, it looks at first glance like lame card. Even if I were a hardcore Jet Blue flyer, I don't see why I wouldn't just stick with my Starwood Amex.