Originally Posted by muzski
I'm no expert on American cars but is the Chrysler not over $10k cheaper than a Lincoln, surely this is a very sneaky way of significantly increasing their prices.
I think you are seriously over estimating the price that Lincoln gets for its Towncars from fleet customers. Even retail I could probably buy a Towncar for roughly the same as the 300 Touring you rented (which I assume had a few options like leather seats), the Lincoln is much much more heavily discounted.