LOL.

Seriously though, if you go beyond the gloss and glamour and actually look at factors like, say, the specs of the longhaul premium seats (admittedly more so in Business Class than in F), one notices that many of the carriers held out to be the best-of-the-best (such as AQ) don't offer a better seat product than their rivals on most of their longhaul fleets, and in fact will soon be trailing the likes of VS/NZ/AC/DL barring a major cabin revamp in the near future.