toothbrush, toothpaste, lip balm, moisturiser, face cream, socks, eye shades, ear plugs etc. Products are REN. The bag itself is Anya Hindmarch.
A shaving set is available on request too, along with a couple of other optional inserts. There will be a card inside telling you that these can be requested from cabin crew.
Note, there is no comb or hairbrush in the bag anymore!