FlyerTalk Forums - View Single Post - Virgin challenges Qantas on US route
View Single Post
Old Sep 26, 2006, 6:03 pm
  #40  
turtlemichael
 
Join Date: Feb 2005
Location: Australia
Programs: QFF LTG , HHD
Posts: 1,207
Originally Posted by NM
And of course if the flight to Australia were cheaper, one would also expect those from Australia to be cheaper so more Aussie would spend their tourist dollars in other countries. But probably less outgoing than incoming tourism.
Aussies are price sensitive - look at these boards!

I'm sure there is someone here more expert than me, but the inbound market to Aus from North America is not as price sensitive as some. eg Aussies to Bali. It's not the cost of the flight, it's that most American tourists, once they work out where we are, can't get their heads around the idea of up to 20 hours in a plane to get to any destination.

Much of the Australian promotion in the US market is direct to getting over that perception ("just 2 meals and 3 movies") or, conversely, trying to convince them that it's worth tolerating the trip because it is simply paradise when you get here.
turtlemichael is offline