Thank you everyone - this is truly a large amount of information to digest and I am grateful for the feedback. I will be taking the advice to move up to the 40" size to get into a more 'competative' size range. I have not fully commited yet to go to 1080 (I will rarely if ever watch DVD's - sports only) but may if there is one in the $2000 ballpark (I saw a Sony at Circuit City that may fit the bill).

I live in Bethesda, MD and would rather pick up my TV than order on-line. Anyone have other location suggestions for me other than Best Buy or Circuit City? Costco and Target really dont seem as competative as I thought they might be.

Again - thanks for your input everyone.