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Old Sep 25, 2006 | 6:17 pm
  #4  
mia
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In 1966 American Express introduced the Gold Card and in 1984 the Platinum Card, clearly defining different market segments within its own business, a practice that has proliferated across a broad array of industries. The Platinum Card was billed as super-exclusive and had a $250 annual fee. It was offered by invitation only to American Express customers with at least 2 years of tenure, significant spending, and excellent payment history.

http://en.wikipedia.org/wiki/American_Express

This matches my own recollection.
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