I am in two minds about this development. On the one hand I guess it's good to see increased competition on this route, and it could be a breath of fresh air to see what the Virgin approach may be.

On the other hand I am aghast at the idea of enduring a low cost carrier environment for a 14 hour flight. Unlike some other FTers I don't travel business class much at all - and it's a scary thought to be sandwiched (or should that be shoehorned) into a seat and having to buy refreshments, rent a blanket and pillow, drop a coin in the slot for movies etc....

But then, presumably the ticket price would compensate.

Hmmmmmm.....