Originally Posted by travelexpert

About two weeks before our departure for the Sorrento Hilton this past July, I received an e-mail from the yield manager "inviting" me to get a guaranteed executive floor upgrade for Euro $100 per night. I was advised in this e-mail that I need to act quickly if interested since this e-mail was being sent to ALL guests.

I realized what was happening, as this property was doing a similar thing to what some US airlines do--sell cheap upgrades to anyone, ensuring that the loyal customers are shut out. And that's exactly what happened. As best I know so far, Hilton is the only major hotel chain engaging in this slimy practice.