Originally Posted by myk
Any extra dollar or two a bottle times X,000 bottles with no return whatsoever on the additional investment is what shareholders would consider a poor decision.
And since quite frequently their pricing model is based around the competition, putting their seat $10 higher than a competitor could lose them seats.
I would pay $10 more thn competitor for a better seat, not better wine
Not every seat consumes an entire bottle of wine per flight, and no way CO stocks that many in the cabin, so your math is WAY off. (FA's correct me if I am wrong, but I don't think I'm going out on a limb with that one. That would be a bigger waste than spendy wine. You have to pay for the fuel to carry around that wine, and that is not remotely free.)
If you spread the costs out across the entire cabin, I am sure you could make a marginal improvement in the quality of wines while raising fares no more than a dollar per BF seat...and I think that's on the higher end. The idea is just to make smarter purchases though, which is something any good wine agent should be able to do.