Originally Posted by Jakebeth
He described it as a very odd nearly all-male affair with a lot of wacky marketing displays geared towards men. In particular he said that ISCAR, the Israeli cutting tool company recently purchased by Berkshire Hathaway, had body-painted women with no actual clothes on - but that they wound up wearing bikinis the next day.
Yeah I have a client who is in another industry and they hire dancers for their booth at some of the tradeshows they goto. Interesting marketing but I suppose it does probably work.