Join Date: Dec 2003
Location: Benicia, California, USA
Programs: AA PLT,AS,UA PLAT,PP,J6,FB,EY,LH,SQ,HH Gld,Hyatt Disc,Marriott Plat,IHG Plat
Posts: 11,021
I agree. Thanks for the post. The article was interesting and worth reading, though probably too academic in nature to be of much use to airlines, hotel chains and all of us FT members who enjoy kibbitzing on whether a particular loyalty program's features make sense or not.