A FlyerTalk Posting Legend
Join Date: Sep 2002
Location: LAX/TPE
Programs: United 1K, JAL Sapphire, SPG Lifetime Platinum, National Executive Elite, Hertz PC, Avis PC
Posts: 47,159
1) I don't see mileage redemption requirements changing - these are also market driven and subject to competitive measures. Within Skyteam, unless NW/DL also up their redemption requirements (especially to Hawaii), I don't see CO doing this.
2) I still don't see CO/DL reciprocal upgrades. No way does CO want to tempt fate by unleashing waves of DL Medallions to wash over the CO (and NW) Elites already competing for a constantly diminishing number of available upgrades
Remember - DL has a much higher quantity of domestic FC seats available for upgrade. They fly 762/764/777 widebodies domestically and their 757s have 27 FC seats, while their 738s are 16FC across the board. Even with those numbers, DL Elites are having quite a time trying to upgrade on their own metal with many upgrades being held for gate assignment.
DL loyalists (Medallions) tend to fly DL and not much else - so there is little chance of a 'poaching' benefit where CO could use upgrades as a tool to lure DL customers to become permanent CO customers. All that will happen is mid/low tier CO customers will find their already challenging upgrade chances will go right down the drain and CO could alienate and drive away customers it already owns - not a good marketing strategy.