Thanks all for the comments guys.
rrgg you seem to have experienced the same as me, and of course agree about the fact that their J just isn't J. Its a disgrace in my opinion.
And this is the difference between IB and AA
Altaflyer - I agree that AA are pretty poor down the back, but their shorthaul premium cabin is a real one, and they do provide entertainment options etc on longer domestic flights. AA short/mediumhaul Y may be only OK-to-poor, but IB are just poor, poor, poor on short/mediumhaul in Y
and J.
And the less said about gazpatcho in Sydney the better
Viajero !