I agree with Richard - part of the reason ME was my first choice of airlines is because everything and everyone is an upgraded. This year because of my travel schedule taking me to places I couldn't get to on YX and the challenge of seeing what all the fuss was getting status on another airline I will hit 1K with UA (next trip) and maintained plus status with YX also. But everytime I travel with a biz parter w/o status on UA and they sit in coach I feel bad - I prefer the YX solution of equality.

I don't know what YX could offer to increase my current level of satisfaction with them that would be incentive to fly more - something to think about.