<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by ozstamps:
I mean, only the marketing maniacs at KLM could decide to have Blue, Silver and Blue Elite cards, and you need to wonder what yo-yo thought that idea up.</font>
It his hard to underestimate (or comprehend) the importance of the color blue to KLM. The company, with its illustrious history, has always been viewed with intense patriotic pride by the Dutch. Even in this modern day such sentiments still prevail, though to a lesser degree. KLM is inextricably linked to and associated with its blue house color.
The KLM
esprit de corps is known, even outside the company, as "het blauwe gevoel", the blue feeling. No, this does not mean in Dutch what it does in English
To produce the top tier FF card in any other color than "royal" blue would be unthinkable, the thought would never even have occurred to anybody at the airline.
johan
[edited for typo]
[This message has been edited by johan rebel (edited 07-29-2002).]