<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by KCFORREAL:
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concept has gone way overboard and rewards people for buying merchandise, flowers, phone service, you name it! And it leads to tons of rewards that cannot be claimed due to lack of reward seats held back by the airlines.
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Yes, there are limited rewards, but remember that the florist and the Long Distance service are paying for those miles. The airlines MAKE money from those. It just breaks down to the merchants buying our ticket.
I wanted to add this: Most of the time when I use a reward certificate, I am also inclined to buy a ticket that they may not have sold otherwise. (By taking the kids or husband with me on that trip).
[This message has been edited by fscher (edited 11-14-2001).]