I'd tend to agree with SHAREHOLDER. Places like LAX, SFO, PSP, SAN where Westjet can build awareness while carrying mostly Canadians either as regular scheduled passengers or through their new travel division makes a whole lot more sense than ONT.
ONT is a good alternate airport if you can't get a reasonable flight into PSP or your heading for the outskirts of LA, but I wouldn't classify it as a major destination in and of itself.