Originally Posted by Moomba
CX policy with respect to other OW elites has certainly had an effect on my purchasing habits. So I agree they are probably winning more custom as a result of their policy.
I very much agree. I think CX's use of the op-up as a marketing tool for frequent flyers is probably the canniest I've seen. Speaking as a beneficiary of that strategy, I say more power to CX.
(Yes, the policy has influenced my buying patterns as well.)