Well there are other frequent flyer programs out there that may fit their needs... TrueBlue was, I think, designed to reward those that fly jetBlue alot and not those that fly once every three year with a particular airline for a family vacation. So if your not happy with trueBlue, theres still other programs out there. TrueBlue is not for everyone, but for me and many others its a AWESOME program, with or without expiration of points... Either way it was alot better than back in the days when there was no trueBlue and people still fly them frequently because they loved the service.