Wow, I'm impressed. A major improvement in TrueBlue and a representative of the program here on FT. Welcome, JennyD!!
This change makes TrueBlue a viable option for many of us who only fly JetBlue's city pairs infrequently. I'm an inveterate churner of credit cards for bonus miles, but with this policy my JetBlue Amex card is a keeper.
I'm curious: is Amex contributing financially to this new policy? Or is JetBlue bearing the entire cost (by keeping the points alive for redemption) while Amex gets the entire benefit (more card usage and more annual fees from renewals)?