Originally Posted by themicah
There are two rationales I can think of: (1) it might piss off the non-elites more than it would please the elites, and (2) there is no "policy" of filling from front-to-back, it's just long-standing habit. Besides, with most flights going out full these days, it doesn't really matter much.
That is an easy fix; I wonder why they don't do it. Really, I don't think irritating non-elites is an issue. If they don't like it, there's an easy solution: fly Continental.

Frankly, it's such an obvious thing that I expect CO to implement it soon. CO can spot--and co-opt--a good idea when it sees it.