Depending on your sensibilities and the angle of attack to reach Flat White, I can see how one may find it a bit dodgy.

I'm assuming you're referring to coming from the south via the little alleyway full of peep shows and porn shops? Personally I like the squalor and depravity of it all (favourite neon sign in the area - "Trashy Lingerie" - I think it's suppose to be sexy, but it just comes across as being so twee and English to me), and while it all looks a little seedy, it's perfectly safe to walk around.

If you come from the north, you'll pass the european headquarters of lots of record companies and media dahlings generally, and Flat White is directly opposite Ford's european design HQ.

It's actually a pretty desirable/hip/expensive place to have an office.