I am going off of hearsay on a.net, but one member claimed that most flights were being booked in advance with fares around $60 to $90. I understand the bucket system used by Jetblue, but I wonder if they are trying to keep fares very low to entice travellers?

P.S. Memo to Jetblue marketing: Put your name out there. Even though the brand is massive on the east coast, it is still relatively new in the midwest. I remember hearing that when they established big plans for BOS, they put a full page ad at the front of the Boston Globe. Why wouldn't they be doing in PIT? That is a city with potential that is being slaughtered by their "hometown" carrier.