Every time I stay I fill out the electronic survey through the LodgeNet (or equivalent) thingy on the TV. Only once (at the now-defunct COS Marriott) did I ever get the least bit of indication that those results do anything but go into an instantly-emptied bit bucket. At that hotel, right after I filled out the survey, the GM called my room and said he just happened to be looking at the survey results and noticed I was dissatisfied with my room. He asked what was wrong and how he could make it right--in reality I LOVED my room and told him either I made a mistake or the survey did, and I also complimented him on taking those surveys seriously. He told me that it's really difficult to get good feedback from guests, so that he used all the tools at his disposal.

Do you use those TV surveys? If so, how? Is it just a long-term trending thing or do you actually look at individual results? And why are the questions asked the way they are (for instance the "How does price affect your decision in choosing a hotel?" seems irrelevant to me)?