As long as we're doing a lobster primer here, Maine lobsters are known as warm water lobsters. And South African lobsters are cold water lobsters.
Yeah, I know...Maine
sounds cold but the Gulf Stream runs along the coast and the water is relatively warm.
And South Africa
sounds warm but the waters are frigid.
Cold-water lobsters are considered more desirable than warm water as the meat is firmer and sweeter.
Or at least that's how the marketing pukes would explain it.