I took this flight on July 4th during the first week of service. It was not as good as jetBlue but far better than American or United for such a short flight. The flights were on time, the A319 was nice, the service was pretty good, and it is a lot easier to get in/out of Terminal 3 at LAX than at the UA/AA terminals which can be a mob scene. When I have the time, I would still rather take B6 from OAK to LGB but if I need to leave San Francisco in the evening to get to West LA/Santa Monica, F9 is much more convenient. After never having flown F9 before July 4th, I now have a few flights booked on them and even got their credit card--giving me enough miles for nearly 2 free tickets.