I've found their reward program to be quite good. (although recently they've raised the redemption levels for some hotels.) I've managed to earn points quite easily. These points can be used to redeem airline miles, gift certificates and free nights. You can also choose to earn airline miles instead of points at check in. (just inform the desk clerk that you would like to earn miles instead and present your frequent flyer card.) Most of their hotels are above average, and the front desk staff are usually friendly. One other thing about this program is that you are able to upgrade your points with cash at most hotels if you don't have enough points in your account for that hotel level. For instance, if you only had 6000 points, (enough for tier A) but wanted to stay in a more expensive laquinta tier hotel, (tier B(8000) or tier C(11000)) you could get a tier B for 6000 points + $15 or a tier C for 6000 points + $30 or tier C for 8000 points + $15. I hope I didn't confuse anybody.