So for the first time this summer I went to see a movie at our Cinemark (Pirates 2, which really wasnt that good, in my opinion)... and if my Cinemark is any indictation, I dont understand how this promotion can be that worthwhile for Cinemark. I didnt get offered a card when I bought a large Coke, and when I asked for it, you'd think I had just sprung a surprise on the concessions guy, who had to go back for a few minutes to try to figure out where they were, and finally came out and told me they were out (which I think was just his way of covering for not finding them). There was a fair amount of advertising, but still, seems like its not really being pushed that much.