Originally Posted by iapetus
My question is whether or not one should include taxes and fees paid on a ticket in this calculation. I'd think that UA would be more interested in the base fare a customer paid in calculating their CPM.
A weighted CPM ... interesting idea.
Technically, no on the taxes. Fees that UA adds for their bottom line (like the fuel surcharge): yes. Airport fees that UA never sees: No.
But it's all a little complicated and for most of my flights, at least, taxes and fees are a VERY small part of my ticket price.