Well, everyone thinks that low cost air travel equals low budget travellers.
Well, I have here a study where they enquired low cost passengers at the Lisbon Airport. These are the short sized results:
53,4% had superior studies (degree)
21,4% were highly positioned professionals
52,1% came for a city break
87% were highly satisfacted with the service
So, among others, they concluded that a low cost passenger is NOT someone used to low quality patterns. They prefer to save money on the airline ticket and spend it more on accomodations. Low cost carriers are essential do develop urban destinations like Lisbon. Low cost carriers make tourist destinations. Low cost carriers conquer passengers from regular carriers and atract others to city and short breaks. Low cost carriers atract tourists from revelant tourist segments.
And i absolutely agree with this.