The Preferred aspect of Choice looks interesting. I'm impressed with the list of properties on the Preferred list, as well as the list of more rural and smaller town European props where you can use points and still get a bit of a boutique-y, local experience.
My only problem with Choice is that the only full-service brand they have is Clarion (I think), and I don't see many/any Clarions where I travel. Even if I moved all of my roadtripping-type stays over to Sleep Inn, Comfort Inn, etc., it would be a slow grind for me to get to the 50,000 points needed for 1 night at the top Preferred hotels. (Right now, my roadtripping hotel of choice is Hampton or HGI. Too many skeezy Scarefield Inns out there...

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At first glance, the credit card looks like an OK product - again, assuming you have your sights set on a specific high-end Preferred property in a location where a bazillion Starpoints can't help you.