Originally Posted by UnitedSkies
Actually, having more flight numbers cost money. In addition, there is a marketing benefit to having direct-same-flight-number flights as they surface to the top of agency screens.
But hopefully the agent is smart enough to steer the customer to a single connection between ROC and SFO. Unless of course the customer happens to be a FlyerTalker. Then the routing would be fine. Booked as individual segments for extra credit though.
