Originally Posted by Jimmie76
Well sporting content is one thing that people have expressed an interest in, I know from my many travels to football grounds across the country that some people, book holidays/flights around their teams fixtures. Crazy isn't it

Personally I'd pay to watch the match that I'm missing because I'm in the air at that time, and have been known to get straight off the plane and once landside find the nearest phone and call to get the result. Sporting rights could be sold as an extra area, a bit like region 8 DVD's, which would be another revenue stream for the rights holders.
That having been said, yes there is also a copyright issue for stuff, and that is why the US/North America is perfectly suited for this, and Europe/the rest of the World isn't. However satellite was considered for IFE distribution, but I don't know how far the investigations into it went, I/the company stopped doing IFE content, so lost touch. I believe that this was to be a dedicated service, not just a rebroadcast of existing services, which probably would have meant seperate licenses, but that's not much difference to the current situation.
"Live" in-flight TV is plenty possible if Connexion by Boeing or something of the sort was offered by BA or more airlines. Pair that up with a computer, a "sling box", and you can be watching whatever you watch at "home" from the comfort of a plane seat -- like is well possible with some flights on Lufthansa, El Al, SAS, ANA, etc.