Originally Posted by chalf
Anything in western Europe to/from MOW is generally a good mile-using opportunity even in Y on any airline, in light of prevailing fares. The cheapest available non-stop economy to/from London, Paris, Rome, Milan, etc. is often within $50 of a return fare to New York.
True, and BD's headline fares look pretty encouraging. I can't see a cheaper direct option, although LX is coming in at £118 on some dates.