Low Point Is Boon for Frequent Fliers

Low Point for Airlines Becomes a Boon for Frequent Fliers

Like many corporate frequent fliers, investment banker Rich Anderson has been flying, well, less frequently these days. Short road trips save both money and time, and in the aftermath of Sept. 11, Anderson said driving felt more comfortable.

But when Anderson, of Newport Beach, Calif., does take to the skies, he is faithful to United Airlines, where he enjoys Premier Executive status. That means mileage bonuses, complimentary upgrades and priority check-in -- a particular luxury at a time when heightened security can cause long lines at airports.

``It certainly builds loyalty,'' Anderson said of the goodies United and other carriers offer their most frequent fliers.

That's precisely what airlines want to hear as they dangle ever sweeter perks to keep their best customers happy. Without question, this low point for the industry has been a boon for frequent fliers, with tempting benefits offered as both thank-yous for past loyalty and enticements to fly again soon.

``The airlines are leveraging their frequent flier programs to get people back in the seats,'' said Randy Petersen, editor of InsideFlyer magazine in Colorado Springs, Colo.

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