Originally Posted by Counsellor
Nice quasi-pun. I think it (mileage run to get elite status) is indeed mainly about ego, and of course the ego-boo privileges (upgrades, etc.,) attendant thereto.
For some it may be ego.
For me, it's 125% bonus miles, that turn many fares I couldn't justify into a free plane ride, with me trading cash for FF miles. And F is just a bonus.
IMHO, if you don't break the rules, there should be no ethical dilemma. But, if it still bothers you, don't do it. I try not to do things that bother me.
It is amazing people's tolerance for different unethical activities.