<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by auggie doggie:
The skywriting read.... blah...blah...wish you were here!..fly SONG.com
I'm sure DL thought they were being clever doing this over Long Beach, but the skywriting disappeared very quickly, and honestly...how many people even KNOW what Song is?</font>
augie doggie...astute observation. Skywriting and/or skytyping is something done to reinforce a brand image. It's hardly something you'd do to build a brand or educate the public on a new concept. Maybe it works as a "teaser" when part of a broader campaign. Depends on whether or not this is the beginning of a sales/marketing push to bring Song to the Left Coast.
But as a stand alone advertising effort, IMO, it makes no sense.