More DL Marketingspeak! Loe, you still don't get it!

Go Kevin: "And frequent traveler Kevin Larsen of Bridgetown says it will take a lot for Delta to overcome its increasing insistence on new fees, recent changes to its frequent-flier program and overall bottom-line mentality.

"They used to honestly take care of loyal customers ... but now, it's no waivers and no favors," said Larsen, who flies about once a month for either business or fun.

When asked what it would take to convince him that Delta has changed, Larsen admits he was stumped.

"When you talk to 100 Delta fliers, 99 of them will say that Delta has the best front-line people in the industry," Larsen said. "But a lot of them are still worried about being laid off and by new policies out of their control. So I guess it would take a huge change ... before they show me that they are listening to what passengers are saying they want."