FlyerTalk Forums - View Single Post - Why you should always treat your customers well.....
Old Jun 22, 2006 | 11:42 am
  #10  
ILUVCITIBANK
 
Join Date: Jun 2001
Location: SWUSA / AA PLAT, SPG PLAT, AMEX CENTURION, HHONORS Diamond
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Originally Posted by entilzhaFT
Reminds me of when a major electronics retailer (Best Buy?) lost its contract with Apple. A salesman tried to dissuade an Apple VP (or other similar high-up) away from Apple products.

Sorry, entilzhaFT, your post is anecdotal but incorrect re: Apple and Best Buy.

Best Buy "walked away" from Apple several years ago when Apple tried to force-feed BB to take ALL COLORS of their fruit imacs (lime, grape, et al) as mandated by Apple and would not BB select the colors that sold well for them.

Best Buy knew historically the LIME was a poor seller, but Apple's manufacturing/sales process only allowed Best Buy to buy pre-loaded PALLET LOADS which were loaded by colors Apple chose.

Hence, Best Buy had a build-up of LIME and other poor-selling SKUS and told Apple to get lost over time. BB came around back to Apple only when the ipod was a hit, and in RECENT WEEKS there are rumos BB may start carrying Apple desktop and/or macbook pro.

So, BB told Apple to take a hike - it was not the other way around.
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