Originally Posted by Bjornstrom
Well, if you had followed the link I provided in post #1 you would've read the following:
The personalization of the Singapore Airlines brand is the mixed male and female cabin crew, where especially the flight stewardesses commonly referred to as Singapore Girls have become very well-known. SIA engaged French haute-couture designer Pierre Balmain at the inauguration of the airline in 1972. He designed a special version of the Malay sarong kebaya as the uniform which later became one of the most recognized signatures of the airline. A very designated and visual part of the entire brand experience.
Sorry I missed it.
By the way, I find that Malaysia airlines uniform, which is similar but has a large cut starting above the knee is kind of a more contemporary update of that design.