here's the excerpt from the article (Bangkok Post, June 15th Thursday, Horizons Sections):

"I wonder if anyone has considered that the Elite Card is really an expensive experiment in re-inventing the wheel. Surely, an international credit or charge card can issue a super titanium card branded with Thailand's enviable tourism image for loyal travellers and wealthy long-stay visitors? They did it recently for Thai Airways International, despite the airline having its own three category frequent flyer programme sporting gold, silver and bronze cards. If they can add an extra layer to the national airline's branded card line, they may also have a commercial solution for the Thailand Elite Card that would save its skin before it finally runs out of reincarnations."

I think the writer is referring to the new Thai Airways Platinum American Express Credit Card......