The one thing that occurred to me after I read it - why is there no branding of the male cabin crew? I mean, why do they not feature as prominently in SQ marketing as the Singapore Girls?

I think it'd be really cool for SQ to call them 'Singapore Guys' or something along those lines, and design a traditional Malay-style uniform for them. I can't help but notice how much their uniforms clash with the sarong kebayas of the Singapore Girls each time I step onboard SQ - one's traditionally Asian and trendy even after all these years, the other's so Western and frankly looks a bit awkward.

What do other people think?