From "Pure Energy" magazine, a publication of the City of Reykjavik:

"The Icelandic National Concert & Conference Center and Hotel. Opening Autumn 2009 in the Reykjavik City Harbor...

W Hotel Reykjavik
400 rooms
Portus [the developers] has reached an agreement with the international hotel chain Starwood Hotels to operate a hotel in conjunction with the Icelandic National Concert and Conference Center. Portus Group and Starwood hotel chain believe it is an interesting alternative to build a W Hotel next to the Icelandic National Concert and Conference Center with luxury rooms and condos, in close cooperation with the Center."