Quintessentially, too, triumphed over and over. The Coldplay tickets were easy (and at $83 each, reasonable), though backstage was a no-go. Swimming at Soho House? "When would you like to go?" Rebecca asked. Bungalow 8 was a breeze, too—we were on the list, and once inside, we felt so taken care of that we didn't need the services of the club's in-house concierge. For a moment, it looked as if the table for six at 8 p.m. at the Spotted Pig wasn't going to happen. "Not likely," Rebecca muttered at first, but two days later, it was done. On arrival, though, Tim, the maître d', balked. "We don't take reservations—that was explained to the person who called," he said. "It could be 45 minutes." I went outside, oddly pleased that my concierge had failed. But through the window, I could see Tim talking on the phone, staring at us. And a moment later, he was outside. If the six of us would squeeze into a table for four, we could sit right away. Well into our meal, I asked what had changed. Was it Quintessentially? "Yes," Tim said. "They're friends of the house."

It somehow came as no surprise that the restaurant's managing partner later denied that any of this had happened, insisting that nobody ever gets preferred service, which goes to show that Quintessentially can make the impossible happen.