Thats one way of looking at it. Although realistically, its a bit odd if an airline is consistently at the number one position all the time. The purpose of surveys is to gauage opinions for that moment in time. In this case, Qantas/BA got top honours. Its not what we expect but maybe we should look at next year's results and see if they are the same. hmm... maybe i could get that seat next to me blocked out more often until then...

And Movieman: feeling touchy are you?? The bottom line is important. Yes but it should be seen in the context of ensuring continued long term survival of a business. Whats the point if you report the highest profit levels in history but piss off your customers such that they do not return...SQ may have strong support from Temasek Holdings and they may have dominant market power that can be abused but they also need customers and more importantly returning customers to survive for future generations.