Ya know, in response to the thread topic quiestion I'm not sure that this is even the biggest screw-up that US has had, although it certainly has had a bigger effect on customers than most.....
There's paying about $2 Billion for PSA & Piedmont, then dismantling much of each of those airline's route structures.
There's cancelling Piedmont B767 orders because "We're going to be a narrowbody domestic carrier".
There's Business Select.
There's MetroJet.
There's single-mindedly chasing the United merger without a plan B.
There's the $2 Billion stock buy-back.
I'm sure there are others that I can't think of now.
Jim