I'm ATL-based, so I guess this campaign is targeted towards someone like me (except, oops, I'm female).

I used to do a lot of out-and-back trips because of the availability of flights, but that has been much more difficult since they have reduced flights, especially the early-morning flights that allow me to get where I'm going and complete my work before turning around and flying back. Now I usually have to go the night before and spend the night in order to get enough hours in a city before returning.

This campaign seems to focus on their ability to provide frequency to Boston, NYC, and D.C., to which I travel infrequently.

I'll be relieved to hear the new radio spots, as the old "broken record" campaign was driving me to drink.